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Spring returns to the earth with a refreshing spirit, bravely crossing over and embarking on another expedition. In order to enhance the management ability, professional ability, and comprehensive quality of the company's management team and marketing technology team, enhance market competitiveness, and promote high-quality development of customer service, the company attaches great importance to it and has formulated the "Wisdom in CWPC" talent training plan. The aim is to inject new vitality into the team through professional learning and practical training, enhance the team's centripetal force, cohesion, and practical ability.

On April 14th, the company's "Wisdom in CWPC Marketing Series Training - Innovative Thinking and Management of Key Account Sales Teams" training officially began. Nearly 100 middle and senior management personnel, marketing personnel, and technical personnel of the company participated in this training.

△Chairman Li Renchao delivers a Speech

Chairman Li Renchao personally attended the opening ceremony and delivered a speech: He first analyzed the main problems of the company's marketing team under the current situation, which is the lack of a wolf like and systematic marketing system. Marketing is fragmented, manifested by the significant decrease in new project information and bid winning rate in recent years. He emphasized that in the current economic market situation, marketing work can only be stronger, more professional, and more professional, and strong marketing capabilities are crucial for the company's development.

Each department of the company needs to continuously improve their professional competence and innovation ability to cope with market challenges and opportunities. We need to have a wolf like marketing mindset, dare to break through ourselves, and be brave enough to try new methods and strategies; The second is to build one's own marketing system; Thirdly, it is necessary to systematically plan, learn national policies, follow the general direction, and keep up with the times to develop market and marketing plans; The fourth is that the company should conduct comprehensive and all staff marketing, with a focus on cohesion, firm confidence, and uplifting spirit. Each marketing unit should make new contributions to the comprehensive implementation of the company's annual policy goals.

△Tu Feng, a specially appointed lecturer at Huawei University

This training invited a specially appointed lecturer from Huawei University, a renowned teacher from Huawei Global Training Center and a national second level psychological counselor, Professor Tu Feng, to give a lecture. The training lasted for two days, and the application of innovative thinking in marketing work was explained in a simple and concise manner, combining "training+practice" with current market trends and enterprise reality. Through case sharing, group discussions, and other forms, guide students to think about problems from different perspectives, stimulate innovative thinking, and enhance their problem-solving abilities.

△Training Site

During the training process, everyone actively participated in the topic discussion, and their enthusiasm was high. Through continuous practice and summary, we have not only improved the management and sales practical skills of our large customer sales team, but also enhanced our understanding, communication, and cooperation with each other. The spirit of teamwork and the improvement of practical skills will inject strong impetus into the future development of the company.

Jiang Congmin, Company Director and Technical Director of CWPC

This training focuses on innovative thinking of major clients, and constructs a marketing system and overall management framework for major projects around project and client needs. Combining sales case analysis, various innovative thinking explanations are in line with the company's current sales pain points, providing us with a clear direction and positioning for our sales work, clarifying processes and standards, and facilitating timely benchmarking and correction of our future sales work.

Wang Hao, Company Director and Executive Director of CWPC E&C

The marketing training is targeted and the lecturer combines theoretical explanations with case studies in an in-depth training style, which makes it easier for us to absorb. I hope that in the future our training can be more about methods, practical exercises, and more can be applied to the establishment of our marketing system.

Xie Zhiqiwei, Vice President of CWPC

This training is very practical, it is novel, rich, and has practical aspects of skills. It explains how we can develop marketing system awareness and marketing structure thinking from the aspects of structure, system and dimension. It made a very wonderful and meaningful elaboration and explanation for the innovative management of the marketing team, which gave me a very good guidance on how to develop a consultant marketing mindset, how to form a better management perspective, how to do a good job of strategic planning at different stages, how to better take the customer's needs as the starting point, and how to provide customers with customized system solutions, and provided more ideas and methods for us to develop our international business.

Wu Bin, Deputy General Manager of CWPC E&C

This training is particularly relevant, and it has extracted a systematic marketing system from the examples we have had, which is something we have not considered before. Next, I will also apply this method learnt in the training to our engineering marketing system, to establish a set of our own marketing system and method. In addition, I hope to add some courses on marketing practice, business negotiation skills.

Shi Yuejie, Minister of Quality and Technology of CWPC Industry

Thank you very much for letting me participate in this training, I have gained a lot. Thanks to Mr Tu Feng to bring us the business customer marketing system and innovative thinking of marketing. In fact, it is also talking about management, our various positions of the managers can be harvested in the two-day class knowledge as well as the method, and we are also from the overall rejuvenation of the spirit.

Pengmei, Deputy of Minister of Marketing Department of CWPC

Through this training, I have a more comprehensive and systematic understanding of key cilents marketing, we will be systematic and structured thinking through the work of one person alone into a systematic team mode, so that the team is prepared. At the same time, we also will be integrity-based, create value for customers of the corporate culture into action, really understand what customers’ thinking, resolve customers’ situation and problems.

Liu Qiqi, Central China Office of CWPC Industry

For this training, my biggest gain is the change of marketing thinking. Before we are more in the sales perspective to market, and communication with customers is more to consider the functional needs. But through this training, so that we have transformed the thinking, we should stand marketing work in the customer's perspective in the future, fully understand the needs of customers to develop more suitable proposal, to achieve the customer's value needs, and ultimately into the heart of the customer to dispel their concerns, to our unique advantages to win the trust of clients.

Chengchen, International Marketing Department

As a new employee joining the company, I am very glad to have the honor to participate in this training. In the teacher's systematic teaching I mastered a lot of core knowledge of B-end customer sales, in the step-by-step guidance, I gained a deep understanding of the sales thinking, and learnt how to consider the actual problem with the customer's needs as the guide. What’s more, this training also allowed me to get to know many of the company's leaders and colleagues, and to discuss and summarize with the team has also increased my teamwork ability. This training is of great significance to my career development.

Training empowers and builds momentum. The company has always attached great importance to talent training, continue to promote the development and construction of the team, adhere to the "go out" and "bring in" combination of training strategies. This year, the company will take the "Wisdom Gathering in CWPC" training plan throughout the yearly training work, through the development of various types of special training, training as a regular work to do a good job To help our growth, training to gather capacity for the transformation and development of the company to inject new momentum! Two days of this training in a serious and lively atmosphere came to an end, all the trainees are about to go on a new journey, let us look forward to the next time we meet!