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By 2025, the global emerging energy storage market is at a critical juncture of transformation, exhibiting a complex and diverse development trend under the combined influence of policies, technology, and market demand. Emerging markets, leveraging their unique resource advantages and energy transition needs, have become new engines for global energy storage market growth. As a renowned domestic energy enterprise, our company is actively expanding into the emerging energy storage sector. Building on our deep industry expertise and technological strengths, we are committed to driving innovation and application in energy storage technologies, contributing to the global energy storage market's development. Below is an in-depth analysis of the global major emerging energy storage market landscape.

 China Market: Policy-Driven Market Transformation

China, as the world's largest emerging energy storage market, is transitioning from mandatory storage allocation to market-driven mechanisms under policy guidance. The "Policy No. 136" issued in February 2025 abolished mandatory storage allocation, while the "Document No. 394" released in April promoted the construction of electricity spot markets, marking a new phase of value-driven growth for the energy storage industry. Although the first quarter saw a negative growth in new installations for the first time, the annual market is expected to maintain strong growth, with projected new installations exceeding 45GW and cumulative installations surpassing 100GW.

Driven by policies, China's energy storage market is accelerating technological innovation and cost reduction. High-capacity battery cells (500Ah+) and large-scale systems (6MWh+) have become mainstream, with companies like CATL and HiTHIUM leading technological advancements. CWPC is also actively involved, having developed high-efficiency energy storage system integration technologies. By optimizing battery module design and thermal management, these innovations enhance overall system performance and safety while reducing costs, providing robust support for large-scale energy storage applications. Meanwhile, breakthroughs in emerging technologies such as sodium-ion batteries and flow batteries—like Jianheng Aoneng's 720V high-voltage solid-state sodium-salt battery and Xinjiang Jimsar's 100MW/500MWh vanadium flow project—are driving diversified development in energy storage technologies. CWPC closely monitors these advancements, actively engaging in R&D and collaborations to explore their applications in energy storage systems, thereby enriching the technology portfolio to meet diverse storage needs.

 European Market: Coordinated Growth of Residential and Utility-Scale Storage

Europe's energy storage market demonstrates coordinated growth between residential and utility-scale storage. Countries like Germany and the UK are promoting large-scale storage applications through subsidies and market mechanisms. In 2025, Europe's utility-scale storage is expected to add 25-30GWh in new installations, while the residential storage market is gradually recovering post-policy adjustments, with projected new installations of 10-15GWh.

In terms of innovation, European companies focus on improving system efficiency and safety, exemplified by Germany's Sonnen with its smart residential storage systems and the UK's Gresham House with large-scale storage projects. Europe leads globally in virtual power plants (VPPs) and distributed energy management systems (DEMS), integrating storage resources through digital technologies to enhance energy efficiency. CWPC actively follows these technological developments in Europe, exploring ways to combine energy storage systems with VPPs and DEMS for optimized energy management and allocation.

Emerging Markets: Rapidly Rising Growth Engines

The Middle East, Africa, Australia, and other emerging markets are becoming new engines for global energy storage growth. Saudi Arabia plans to tender 24GWh of storage projects in 2024-2025, positioning the Middle East as the fastest-growing storage market globally. Chinese companies like BYD and CATL have secured major orders in the region, accelerating local industry development. CWPC has keenly identified opportunities in emerging markets, leveraging its expertise in system integration, project development, and operations management to expand its presence in the Middle East, Africa, and beyond. By partnering with local firms and participating in tenders, CWPC aims to drive energy storage industry growth in these regions. Similarly, Australia and Latin America show strong demand driven by energy transition and grid reliability needs. Non-China-US-Europe regions are projected to add 61GWh of new storage capacity in 2025. Emerging markets exhibit diversified storage applications, extending beyond grid regulation to off-grid power supply and micro grid development. CWPC tailors its solutions to meet these unique demands, offering a range of storage products to support sustainable energy transitions.

Global Market Trends and Outlook

In 2025, the global emerging energy storage market showcases trends of technological diversification, regionalization, and market-driven value. While lithium-ion remains dominant, emerging technologies like sodium-ion and flow batteries are gaining traction, fueling growth in long-duration storage (≥4 hours). Geographically, China, the US, and Europe remain key markets, but emerging regions are outpacing traditional markets in growth rates.

In terms of business models, energy storage is evolving from pure energy storage to integrated energy services, maximizing value through participation in spot markets, ancillary services, and capacity pricing mechanisms. CWPC is pioneering innovative business models, leveraging its full-industry-chain capabilities to provide one-stop integrated energy solutions that enhance project economics. Additionally, the convergence of storage with renewables, EVs, and digital technologies is spawning innovations like solar-storage-charging integration, VPPs, and distributed energy management. CWPC is actively exploring these synergies to unlock new opportunities.

Despite the bright prospects, challenges such as cost pressures, technological bottlenecks, and policy uncertainties persist. CWPC will leverage its technological, industrial, and market strengths to drive sustainable development through innovation, improved market mechanisms, and international collaboration. By facilitating the shift from policy-driven to market-driven growth, we aim to contribute to global energy transition and sustainable development.